Norris Seat Unique investment reported

Motorsport.com reported Lando Norris has taken a stake in Seat Unique in a £20 million round, adding to the McLaren driver's off-track portfolio.

Motorsport.com reported that Lando Norris has taken a stake in Seat Unique, a UK-based ticketing and VIP experience provider. Its report, citing Sky News, said the McLaren driver joined a £20 million financing round completed this year, but the investment has not been confirmed in the supplied material.

Motorsport.com also said the reported Seat Unique deal sits alongside Norris's other business interests, including Quadrant and LN4 Fusion. In Formula 1, Norris is sixth in the 2026 drivers' championship on 201 points.

Across his Formula 1 career from 2019 to 2026, Norris has entered 161 Grands Prix for McLaren and recorded 11 wins and 16 pole positions. Those results add context to the latest reported move away from the track.