McLaren sponsorship update: reported P&G deal

Reports linked McLaren with a Procter & Gamble partnership, while BBC Sport said Lando Norris reflected on the cost of his 2025 title run.

McLaren was linked with a new commercial deal after Motorsport.com reported that the Formula 1 team had confirmed a partnership with Procter & Gamble, the consumer goods group behind several household brands. With the story marked as unconfirmed here, the development remains reported rather than independently verified.

BBC Sport also reported that Lando Norris said he was “paying the price” for the effort behind his 2025 drivers’ title, and that he described McLaren as a “different vibe” for Max Verstappen. Those remarks were attributed by the broadcaster to Norris.

McLaren remains one of Formula 1’s longest-standing names. Founder Bruce McLaren raced in the championship from 1958 to 1970, making 103 entries and recording four wins and 27 podiums.