Norris reported to join Seat Unique funding round

Motorsport.com reported that Lando Norris has taken a stake in Seat Unique, with Sky News saying he joined a £20 million funding round this year.

Motorsport.com reported that Lando Norris has taken a stake in Seat Unique, a UK-based ticketing and VIP experience provider. Its report cited Sky News, which said the McLaren driver joined a £20 million financing round completed this year.

The investment has not been independently confirmed in the supplied material, so it remains a reported move rather than an official announcement. Norris is sixth in the 2026 drivers' championship on 201 points.

The report did not specify the size of Norris's holding. In Formula 1, he has made 161 Grands Prix starts for McLaren, with 11 wins and 16 pole positions.